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The Top Three Reasons You Need A Facebook Page
It may be easy to convince yourself that you don’t need a Facebook page for your business. After all, you’ve gone this long without one. But if you’re interested in building your business and...
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The Basics: Building A Successful Social-Media Presence
A jazz musician needs to first understand the basic framework of a song before they can effectively improvise over its chord progression and melody. In other words, they need to understand the...
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The Key To A Successful Social-Media Campaign
The key to successfully marketing your business through social media is to make it seem like you’re not. Which is to say, social-media marketing requires a little slight of hand, a lot of patience,...
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How To Boost Your Social Media Presence Using Email
There’s a popular notion that Facebook created the idea of sharing and transformed the Internet into a purely social experience. But anyone with a memory – and an email inbox – can tell you that there...
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Top Tips: 9 Recommendations And Reminders To Boost Your Social-Media Success
Finding social-media advice online is as easy as finding cars in a parking lot. Which is to say, there are plenty of gurus and experts hoping to teach you how to maximize your potential and rack up...
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The Basics: Social Media And The Art Of Communication
At its core, social media is about communication. It’s about keeping contact with friends, family, clients, customers, and whoever else you’d like on the list of people you keep in the loop. For...
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Twitter Talk: Three Ways To Find Followers And Boost Benefits
Among social-media sites, Twitter has the least obvious professional application. It’s character limitation and cutesy lingo make it seem like a stretch for someone hoping to reap business benefits...
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Three Winning Strategies For Social Media Success
Social-media success can sometimes seem like winning the lottery. After all, the potential payout far exceeds the cost to get started. But unlike the lottery, there are social-media strategies you can...
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How To Keep Your Contacts Happy And Your Business Thriving
Like the holiday season, social media offers great promise but also a high risk of offending and angering the very people you hoped to gather together. If done incorrectly, your online fans and...
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The Basics: Four Simple Steps To Improving Your LinkedIn Profile
It’s easy to mistake social media for a semi-frivolous, Internet-based time waster and give it half an effort. After all, how can you be serious about your business and spend any part of your day...
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